Sivers & Sons, LLCThe Sivers Standard

Four directions for
the new website

Four complete homepage designs, each a genuinely different answer to the same brief — plus a working demo of the team member and client portal. Every one is built with your real project photos and your real brand colours. Click through them, then pick the one that sounds like the company.

Prepared forJay Sivers
Prepared byAnthony Turner · Visual Stories
Date18 August 2026
HostingCloudflare Pages
Where the site is today

What the current site is costing you

These are measured from the live Wix site, not opinions. Each one maps to a specific fix in the designs that follow.

Five pages, no service pages

Home, Projects, FAQ, Testimonials and My Subscriptions. There is no kitchen page, no bathroom page and no city page — so there is nothing for Google to rank when someone searches "kitchen remodel Atascocita".

Measured on siversandsons.com

The homepage has no meta description

Google is writing your search snippet for you. It is the single cheapest fix on the site and it has never been set.

Missing from page source

The testimonials page has no testimonials

It links out to Google and Facebook instead. Visitors who click leave your site, and the reviews carry no SEO weight because they never appear on your pages.

Live page content

25 project photos with no words

The Projects page is before-and-after images with no titles, no descriptions and no locations. Beautiful work that is completely invisible to search.

Live page content

1.3 MB homepage

Wix ships a very heavy page. Over 70% of contractor traffic is mobile, and slow pages lose those visitors before they ever see the work.

Measured page weight

Still advertising an app and subscriptions

"App Coming Soon!" and a My Subscriptions page are in the main navigation. Both send the wrong signal to a homeowner trying to book a remodel.

Live navigation
Your brand, unchanged

Nothing here was invented

Every colour below was sampled directly out of your logo file, and #336699 is already in your current site’s stylesheet. All four directions use this same palette and the same mark — what changes between them is layout, typography and tone, never the brand.

#336699Primary blue — darkest stop of the logo gradient
#63BEE6Bright blue — the highlight in the logo gradient
#3B75A6Mid blue — the body of the mark
#092355Deep navy — already used on your current site
#A5A5A5Silver — the right-hand half of the mark

The Sivers Standard is locked up directly under the logo on every page, and heads the process section on all four directions.

The four directions

Concept A is the one

Jay picked A — Field Manual on 18 August 2026. It has since been updated with the paid design phase and the expanded service area, and it is the direction being built out. The other three stay here for reference so the reasoning behind the choice is on the record.

A Build right
the first time Family-owned general contractor running residential remodels and commercial build-outs across the Lake Houston area.
Barlow Condensed · Barlow · IBM Plex Mono
Selected 18 Aug 2026 Concept A

Field Manual

Dark and engineered, laid out like a drawing sheet: a plan grid, dimension-line dividers, sections numbered as sheet references, and a footer built as a real title block. This is the direction that says you run a professional jobsite.

  • The design agreement is phase 02 — a design deposit opens the project, before any build work
  • A dedicated section spelling out exactly what the design fee delivers
  • Six-phase process, laid out as a sequence
  • 11 service areas — now both sides of Houston
  • Draggable before-and-after slider; strongest for OSHA and permits
This is the direction we are building. Now updated with the paid design phase and the expanded service area.
Open Concept A
B Create a space
worth showing off Two decades of residential remodelling, run by an owner who still walks every job.
Fraunces · Jost
Concept B

The Showroom

Light, quiet and editorial — laid out like a design monograph, with figure numbers, a caption margin and photography that bleeds past the text. Jost is the modern descendant of the Futura already in your brand, so it stays recognisably you.

  • Speaks to higher-budget residential clients
  • Puts the finished work first, before the sales pitch
  • Before-and-after shown as a matched pair of plates
  • Best fit for the custom millwork and furniture side
Not selected — kept for reference.
Open Concept B
C Build right
the first time Experience the Sivers Standard · Free estimates · Licensed & insured · 20+ years in Lake Houston
Archivo Black · Archivo
Concept C

Built Right

The one built to make the phone ring. Hard-edged colour-blocked bands, the estimate form sitting above the fold next to the headline, and your six real FAQ answers marked up so Google can show them directly in search results.

  • Estimate form visible without scrolling
  • Your existing FAQ, word for word, as rich-result markup
  • Draggable before-and-after slider as proof
  • Sticky call button on every mobile screen
Not selected — kept for reference.
Open Concept C
D The contractor
already in
your area Our shop is on Farmingham Road — which is why we can be at your house the next morning.
Zilla Slab · Public Sans
Concept D

Lake Houston

Local-first, and the strongest answer to the SEO problem. The whole page is organised around where you work: a hand-drawn coverage map with live city pins, a card for every city, and a project feed you filter by town.

  • Interactive service-area map with your shop marked
  • A dedicated page per city — the biggest single SEO win available
  • Recent work filterable by town
  • Warmest and most neighbourly of the four
Not selected — kept for reference.
Open Concept D
The portal

Daily progress reports,
filed from the truck

This is the part none of your competitors have. Three roles work against one record: a team member files the report, you approve it, the client reads it. The demo is fully working — switch roles, attach photos from your phone, submit, then approve it as the project manager and watch it appear on the client's log.

The portal is not the estimate form. An estimate request is a lead — someone you have not worked with yet. A portal account is created by the office once a client signs their design agreement, so there is no public sign-up and no way for a stranger to end up inside a live job.

Role 1

Team Member

Phone-first. Two minutes at the truck before they leave site.

  • Photos straight from the camera
  • Crew count, hours and conditions
  • Work completed and phase progress
  • Flag delays, damage or a needed decision
  • Sees only their own assigned jobs
Role 2

Project Manager

A review queue with everything that came in today.

  • Approve, or send back for missing photos
  • Flagged jobs marked in red at a glance
  • Counts for reports, flags and photos
  • Nothing reaches the client unapproved
Role 3

Client

An existing customer with a job under way — account created by the office, not self sign-up.

  • Daily photo log of their own job
  • Progress bar and current phase
  • Change orders approved in one tap
  • Estimates, invoices and insurance certificate
Open the portal demo

Signing in: the demo opens on a login screen. Pick Team Member, Project Manager or Client, then use the password Jay12345 — the same for all three while we prototype. That check runs in the browser, so it is a stand-in for the look and feel; real sign-in is built server-side with the portal.

The portal is styled neutrally on purpose — it will be re-skinned to match Concept A.

How it gets built

Cloudflare Pages, front to back

The public site is static files on a global CDN, which is why it will load in well under a second. The portal is the one part that needs a database and file storage, and Cloudflare covers both without adding another vendor or another bill.

Public site

Cloudflare Pages

Static HTML on Cloudflare's CDN. Free tier covers this comfortably, deploys are instant, and any bad deploy rolls back in one click.

Forms & logins

Pages Functions

Estimate requests, authentication and report submissions run as serverless functions beside the site, so there is no separate server to maintain.

Data

Cloudflare D1

Jobs, users, daily reports, change orders and invoices. D1 is SQLite at the edge — the right size for this and included in the same account.

Photos

Cloudflare R2

Progress photos add up fast. R2 charges nothing for bandwidth out, which matters when clients scroll years of job photos.

Spam & abuse

Turnstile

Invisible bot protection on the estimate form. No puzzles for a homeowner to solve.

Search

Schema & city pages

LocalBusiness, Service, FAQ and Review markup, a real sitemap, plus a page per city and per service — the structure the current site is missing entirely.

Before we build

What is real, and what is placeholder

Everything in these designs uses your actual photos, phone number, address, service area and FAQ answers. A few things are stand-ins and need your confirmation before anything goes live.

Needed from Jay

  • Project titles and locations. The photos are yours, but the city and duration on each one are my best guess. Send me the real details, or approve them as-is.
  • Reviews. Every testimonial is marked "placeholder". On the live site these will pull from your Google Business Profile so they stay current on their own — I just need access.
  • License and insurance numbers. The designs have a place for these; I have not invented any.
  • The app and My Subscriptions. Both are still advertised on the current site. Tell me whether they are live, coming, or should be dropped.
  • Confirm the service area. I have used Humble, Atascocita, Kingwood, Huffman, Crosby, Spring, The Woodlands and Greater Houston.
  • Hours. I have shown Mon–Fri 7:00–5:00, Saturday by appointment.
Next

From here to launch

STEP 01

Pick a direction

Choose one of the four, or tell me which pieces you want combined. Mixing is fine.

STEP 02

Build out the pages

The chosen design extended across service pages, city pages and individual project pages.

STEP 03

Wire up the portal

Logins, database and photo storage, re-skinned to match. Crews trialled on one live job first.

STEP 04

Move the domain

siversandsons.com pointed at Cloudflare with redirects in place so no existing links break.